One in a million
After 53 years, a million examples and numerous iterations, the Porsche 911 remains one of the world’s most acclaimed, recognisable and highly desirable sports cars. So what can we learn about design...
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In 2016, we got a call from a local entrepreneur working in the wine business. It turned out he had ambitious plans to launch a new product and needed a complete brand with immediate needs including a...
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HYKE Gin – Sustained Excitement
Later this month (March 2019), the new HYKE Gin from our longstanding client Foxhole Spirits will hit the shelves of Britain’s biggest supermarket, bringing with it a unique brand story entirely in...
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The making of… a brand video
Spendor loudspeakers transform the way customers worldwide listen to and enjoy their favourite music. Through evolutions of ideas proven over 40 years, the company’s products deliver superior sound...
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Why you should consider the sensory side of brand representation
Logos, straplines, even the sound of a familiar voice, all contribute towards ‘what makes a brand’. ‘Finger lickin’ good’; ‘Once you pop you can’t stop; ‘I’m lovin’ it’, are all enough to get the...
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The importance of video marketing
In an increasingly impersonal digital world, consumers are craving more than ever a personal brand connection. People want to experience content that is meaningful, engaging and believable. Video is...
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Giving video a purpose
With so much information and distraction in the marketing atmosphere, it is often hard to get noticed. Brands can no longer get by using just written content and images alone. Video can help to cut...
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Not another car analogy!
We’ve all heard it before…if your brand was a car, what type of car would it be? This is not an analogy we would ever use, and we generally do not answer if asked. A question like this is hugely...
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The 5 P’s!
PRIOR PLANNING PREVENTS POOR PERFORMANCE A good plan is like a road map: it shows the final destination and usually the best way to get there. Planning is a key part of launching and uncovering...
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BE YOURSELF
BE YOURSELF BECAUSE EVERYONE ELSE IS TAKEN! Every brand has individual personality traits, just like human beings. Brands that have defined their personality connect better with their target...
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